In New York, the society thrives around the idea of convenance, and price. Is it easier to pick up a quick $6 meal that tastes good and fills you? or a few bunches of broccoli and kale for the same price? Would you rather spend 2-3 minutes eating the very same meal you just paid for? or spend an additional 10-45 minutes preparing your own meal from the fresh vegetables you just got from the green market?
When it comes down to it, the fast food market thrives on the idea of getting attention in order to attract customers. As our class noticed on a field trip to the McDonalds on Union Square; they have small decorative flags in the front, big signs advertising themselves on the windows, colorful eating space, and even an ATM machine. "The food tastes good", a simple short quote from a man enjoying a McDonalds breakfast sandwich. Mcdonalds makes it seem as there is no excuse for why you shouldn't be able to drop by for a quick order of your favorite 600 calorie burger.
The green market however, has an almost conservative approach. All of the vendors there who ranged from egg and cheese vendors to fruits, vegetables and even wool, simply set up there tents, tables, a sign or two, and than sat back and waited for the customers to come to them. One can say that, whereas the green market vendors waited for the consumers to make the effort for their goods, McDonalds makes the effort for you, and tries to handle all of your needs. Making the battle for convenance easily won by McDonalds, But the final question that has yet to be answered is, Why in a battle for convenance, the unhealthier option is in the lead?
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